Your First 10 Filled Appointments Are On Us. First 10 Fills FREE. Then just $7 per fill. No subscription necessary.
First 10 fills FREE — no card required
Pricing That Punishes Failure —
Not Your Budget.
Other platforms charge $99-$500/month whether they work or not.
We only win when you win. Start free. Pay $7 per recovered appointment. Scale when you're ready.
Free Forever
Start Fixing Lost Revenue Today
$0/month
then $7 per filled appointment
Proof of concept for every business. Zero risk. Zero commitment.
First 10 fills are 100% FREE
Start Free TodayWhat's included:
- First 10 filled appointments absolutely free
- Then $7 per filled appointment (only when we win)
- Unlimited client opt-ins
- Unlimited SMS campaigns
- 1 business location
- Basic analytics dashboard
- Email support (48-hour response)
- Secure, encrypted messaging
- No credit card required to start
Not included:
- Custom SMS branding
- Multi-location support
⭐ Most Popular
Growth
The No-Brainer Upgrade
$99/month
Break-even at just 14 fills per month. Most businesses hit this in week 1.
UNLIMITED fills. Stop counting.
Start Growth Free for 30 DaysWhat's included:
- UNLIMITED filled appointments (no per-fill fees)
- Custom SMS branding (your logo + business name)
- Client VIP segmentation (new / returning / high-value)
- Advanced pre-booking waitlist
- Automatic no-show refund protection
- Advanced analytics + revenue reports
- Email support (24-hour response)
- 1 business location
Not included:
- Multi-location support
- API access
- EHR integrations
👑 Enterprise-grade
Scale
For Elite Businesses & Groups
$249/month
For multi-location groups and high-volume businesses ready to dominate their market.
Zero competitors can match this
Get Started with ScaleWhat's included:
- EVERYTHING in Growth, plus:
- Up to 5 business locations (more = custom)
- Custom analytics dashboards
- Full API access for custom integrations
- EHR integrations (Open Dental, Dentrix, Mindbody)
- White-label SMS option
- Priority email support (same-day response)
- Custom contract + invoicing available
The "Should I Upgrade?" Math
Here's exactly when Growth beats Pay-per-Fill. Transparent. No guessing.
| Fills / Month | Free Tier ($7/fill) | Growth ($99/mo) | Winner |
|---|---|---|---|
| 5 fills | $35 | $99 | Stay Free |
| 10 fills | $70 | $99 | Stay Free |
| 14 fills | $98 | $99 | Break-even |
| 20 fills | $140 | $99 | Upgrade to Growth |
| 30 fills | $210 | $99 | Upgrade — save $111/mo |
| 50 fills | $350 | $99 | Upgrade — save $251/mo |
Translation: If you fill more than 14 appointments/month, Growth pays for itself. Most businesses hit that in week 2.
Industry Shakeup
Why Our Pricing Breaks the Rules
Most appointment backfill tools charge you whether they work or not. We think that's theft.
The Old Way
- • $99-$500/month whether they fill appointments or not
- • Annual contracts with auto-renewals
- • Hidden overage charges for SMS
- • 30-day cancellation windows
- • Usage caps that force upgrades
- • You carry all the risk
The BookBack Way
- • Free forever. Pay $7 ONLY when we fill an appointment
- • First 10 fills are 100% free (no card)
- • Unlimited SMS included in all tiers
- • Cancel anytime, no contracts
- • No-show auto-refund protection
- • We take the risk. You take the revenue.
Our Promise
We Win When You Win — Literally.
While competitors charge $500/month whether clients show up or not, BookBack only makes money when you make money. No-show? Automatic refund. We win when you win — literally.
Competitors
Weave, SolutionReach, Relatient
- Monthly subscription$99 – $500/mo
- Paid even if clients no-showYes ❌
- Annual contracts requiredUsually 12 months
- No-show refundsNever
- Risk if tool doesn't workYOUR problem
- Your fee this month with 0 fills$499 💀
⭐ The BookBack Way
BookBack
Pay-Per-Fill. Period.
- Monthly subscription$0 ✅
- Paid only when client showsYes ✅
- Contract lengthCancel anytime
- No-show refundsAUTOMATIC
- Risk if tool doesn't workOUR problem
- Your fee this month with 0 fills$0 🎯
The Real-World Math
A 20-fill month with 3 no-shows
Typical scenario for a busy business
Weave / SolutionReach
$499
Flat monthly fee.
No-shows? Tough.
No-shows? Tough.
BookBack (Naive)
$140
20 fills × $7
(If we didn't refund)
(If we didn't refund)
WHAT YOU PAY
BookBack Actual
$119
17 real shows × $7
3 no-shows auto-refunded
3 no-shows auto-refunded
That's 76% less than Weave, with zero risk if a client flakes.
The fee isn't yours until the client shows up. That's not marketing — that's how it works.
3 SMS Reminders
Sent automatically to cut no-shows in half
7-Day Grace Period
You have a full week to report a no-show
Instant Auto-Refund
Mark no-show → refund hits your ledger in seconds
Fraud Protection
Anomaly detection keeps both sides honest
Everything Your Team Will Ask
Real answers. No corporate fluff. No small print.
Why is BookBack free? What's the catch?+
No catch. We only make money when you make money. You pay $7 when we actually fill a cancelled appointment — and your first 10 fills are free. Zero subscription. Zero contract. If we don't fill appointments, you don't pay. Our competitors charge $99-$500/month whether they work or not. We think that's broken.
When do the $7 charges kick in?+
After your first 10 successful fills (about 2-3 weeks for most businesses). At that point, you'll add a payment method and we'll invoice you monthly for that month's filled appointments. No surprise charges. No auto-renewing subscription.
What if the replacement client no-shows?+
You get an automatic refund. No paperwork. No calling support. If the client who claimed the appointment doesn't show up within 7 days, the $7 charge is reversed. You only pay for appointments that actually happen.
When should I upgrade to Growth ($99/mo)?+
Simple math: if you're filling more than 14 appointments per month, Growth saves you money. 14 × $7 = $98, so Growth pays for itself. Plus you get custom branding, auto-refunds, and advanced features. Most growing businesses upgrade within 60 days.
Is there really no credit card required?+
Correct. You can sign up, upload your client list, send opt-in SMS, and fill your first 10 cancellations — all without entering a single payment detail. We believe in earning your trust through results, not locking you in with card captures.
Can I cancel anytime?+
Yes. No contracts. No cancellation fees. If you're on Growth or Scale, cancel from your dashboard in one click. You'll keep access until the end of your billing period, then drop to Free tier (pay-per-fill) automatically.
Do you offer annual discounts?+
Yes — annual billing saves 20%. Growth drops from $99 to $79/month. Scale drops from $249 to $199/month. Paid upfront, refundable pro-rated if you cancel.
Is my data secure?+
Yes. We use end-to-end encryption, secure data transmission, and strict access controls. Your clients' information is never shared or sold. For healthcare businesses, we also offer HIPAA-compliant messaging with signed BAAs.
What if I have 10+ locations?+
The Scale tier covers up to 5 locations. For larger groups (10+ locations, DSO, MSO, franchise), contact us for enterprise pricing with volume discounts, white-label options, and dedicated infrastructure.
Every Day You Wait Is Revenue You Lose
Your first 10 filled appointments are on us. No card. No contract. No excuses.
Secure & encrypted • Setup in 5 min • Cancel anytime